Unilytics MCP Server

Unilytics MCP Server

Marketing analytics MCP server with 21 tools for SEO, keyword research, backlinks, competitors, content audits, page speed, and Google Search Console data.

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README

@unilytics/mcp-server

Marketing analytics tools for Claude Desktop and Claude Code via MCP.

21 tools covering SEO, keyword research, backlinks, competitors, content audits, page speed, your own Google Search Console data, and more.

Quick Start

  1. Get your API key at app.unilytics.ai/settings/api-keys

  2. Add to your Claude Desktop config:

Mac: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "unilytics": {
      "command": "npx",
      "args": ["-y", "@unilytics/mcp-server"],
      "env": {
        "UNILYTICS_API_KEY": "ulk_live_your_key_here"
      }
    }
  }
}

  1. Restart Claude Desktop

  2. Set tool loading to "Tools already loaded" in Claude Desktop settings (click the ⚙️ icon → Tool access → select "Tools already loaded"). Without this, Claude may not load Unilytics tools and fall back to web search.

  3. Ask Claude: "Run a page speed audit on my website"

Available Tools

Tool Description
seo_domain_overview Domain SEO metrics — traffic, keywords, visibility
keyword_research Search volume, CPC, competition, difficulty
keyword_rankings All keywords a domain ranks for
backlink_analysis Backlink profile, domain authority, spam score
competitor_analysis Organic search competitors and overlap
page_speed_audit Core Web Vitals and performance score
technical_seo_audit Technical SEO issues and schema markup
serp_results Current Google search results for a keyword
on_page_audit On-page SEO analysis via DataForSEO
content_analysis Content quality, readability, keyword density
faq_search FAQ and search questions for a keyword
google_trends Google Trends data and correlations
google_news Real-time Google News results
domain_history Historical traffic and keyword trends
social_media_metrics Social media presence analysis
geo_dashboard Geographic performance dashboard
list_skills Discover built-in marketing workflow recipes
get_skill Load a step-by-step workflow guide
list_projects List your Unilytics projects
list_connections See connected data sources for a project
search_console_data Query your Google Search Console data

Authentication

Get your API key from Settings → API Keys.

Pass it via:

  • UNILYTICS_API_KEY environment variable (recommended)
  • --api-key=ulk_live_xxx CLI argument

How It Works

This package is a thin stdio-to-HTTP bridge. Claude Desktop communicates with it via stdin/stdout, and it forwards requests to the Unilytics MCP server on AWS. All tool execution happens server-side.

Links

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