ProductPilot MCP
An MCP server that helps digital product creators go from idea to a zipped, listing-ready product — including market research, product generation, SEO, listing copy, pricing, and Gumroad/Etsy preparation.
README
ProductPilot MCP
An MCP server that helps digital product creators go from "what should I build?" to a zipped, listing-ready product — end to end.
Built for creators shipping ebooks, prompt packs, wallpaper packs, Notion templates, checklists, printable planners, cheat sheets, resume packs, and study guides to Gumroad/Etsy.
What it does
Ask Claude (or any MCP client connected to this server) things like:
- "What digital product should I build today?" →
find_trending_niches,score_opportunity - "Is this niche worth pursuing?" →
research_market,analyze_competition,analyze_reviews - "Build me a complete product for this niche" →
build_product_bundle(the one-shot pipeline) - "Write the listing copy" →
generate_listing,generate_keywords,generate_tags - "What should this cost?" →
generate_pricing_strategy - "Prep this for Gumroad/Etsy" →
prepare_gumroad_listing,prepare_etsy_listing - "What sold well, and what should I build next?" →
track_product_performance,recommend_next_product
26 tools total — see mcp_server/server.py for the full list, or
docs/ARCHITECTURE.md for how they fit together.
Quick start
python3 -m venv .venv && source .venv/bin/activate
pip install -r requirements.txt
cp .env.example .env
python -m mcp_server.server
Runs entirely on deterministic mock market data out of the box — no API keys
required to try it. Full setup/deployment instructions: docs/SETUP.md,
docs/DEPLOYMENT.md.
Using this on claude.ai (web)
Claude.ai's web app only connects to remote MCP servers (a public HTTPS
URL) — not local processes. This server supports that via
PRODUCTPILOT_TRANSPORT=streamable-http. Full walkthrough (deploy to Render
- add as a claude.ai custom connector):
docs/CLAUDE_AI_CONNECTOR.md.
Status
Functionally complete: all 26 tools registered and runtime-tested end to end (idea → outline → generation → SEO → zipped bundle → analytics tracking), 18 passing unit tests, Docker support.
Known environment gotcha (already fixed here, documented for reference):
the mcp PyPI package's 2.0.0 release renamed FastMCP to MCPServer and
dropped mcp.server.fastmcp entirely — requirements.txt pins
mcp[cli]<2.0.0 to stay on the FastMCP-based API this server is built
against. See docs/ARCHITECTURE.md for the full explanation, including a
second subtle bug it's worth knowing about (from __future__ import annotations breaking FastMCP's tool introspection).
Project layout
mcp_server/ # all source (agents, market, research, scoring, generation,
# seo, publishing, analytics, storage, config)
tests/ # pytest suite
docs/ # architecture, setup, deployment, roadmap
See docs/ARCHITECTURE.md for the full breakdown, docs/ROADMAP.md for
what's next.
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