Poppify — Photo to TikTok & Instagram Reels (MCP Server + Claude Code Plugin)

MCP server and Claude Code plugin for photo to TikTok, Instagram Reels, YouTube Shorts, and Facebook video. Upload 1–10 photos, get a captioned 15/30/60s reel with motion, library-matched music, and optional voiceover. $0.06 base render. 50 free seeds on signup. No subscription.

Poppify is a Claude Code plugin (and standalone MCP server) that composes reels via a photo-led creative pipeline (FFmpeg motion + library-first asset matching + recipe-driven narrative + on-screen text), not a text-to-video generator. That's why the base render is 1 seed (~$0.06) instead of dollars-per-second like generative video services (Runway, Sora, Kling, Vidu, Veo). When you need standalone AI assets, generate_image / generate_music / generate_voiceover are callable on their own (10 seeds each).

Where it fits in a Claude Code marketing stack: Poppify is the creative slot. Pairs with Postiz for cross-platform scheduling and Windsor.ai for attribution. Drop-in replacement for Runway when you have photos and want library-matched audio; use HyperFrames when you want to code video in HTML.

Not for: text→video generation (Sora, Veo, Kling — use Runway or a generative video MCP), avatar-based video (use HeyGen / Synthesia), 4K horizontal cinema, or sub-4-second clips.

Built for: SMBs (5–19 employees) and solo service providers who want consistent vertical reels without hiring a content creator. The agency replacement at $30–60/mo instead of $3K+.

What's inside

Component	Purpose
MCP server (https://poppify.ai/mcp, HTTP)	All Poppify tools: register, start_session_from_photos, apply_session_patch, customize, set_audio, generate_image, confirm, get_result, etc.
/poppify:make-reel slash command	Guided session flow — photo-led or topic-led entry, free customize loop, paid confirm.
/poppify:troubleshoot slash command	Symptom triage when a render came out wrong.
/poppify:verify-render slash command	Download + ffprobe + frame-extract verdict on a finished MP4.
poppify-build-reel skill	The canonical photo-led / topic-led flow — when to use which tool, where the free vs paid boundaries are.
poppify-render-debug skill	Download the finished MP4, run ffprobe, extract frames, surface a verdict.
poppify-troubleshoot skill	Decision tree: symptom → root cause → action for missing audio, wrong colors, dropped captions, stuck renders.
poppify-schema-introspect skill	How to verify the deployed MCP schema when a parameter looks silently dropped.

Install

In Claude Code:

/plugin marketplace add Poppify/poppify-claude-plugin
/plugin install poppify@poppify

That's it. After install:

1. register({ source: "claude" }) mints a wallet and returns an apiKey + a signupBonusUrl (50 free seeds — claim it before paying).
2. Use the poppify-build-reel skill (Claude will auto-invoke when you ask it to "make a reel") to drive the rest.

What does it cost?

• MCP install: free
• All non-generation tools (search library, customize, attach audio, update slides, register, get balance, get topup URL): free
• confirm render: 1 seed base
• generate_image (Gemini): 10 seeds per image
• generate_music (ElevenLabs Music): 10 seeds per track
• generate_voiceover (ElevenLabs Voice): 10 seeds per batch

Seeds are sold at $5.99 for 100 seeds (standard pack) or $0.50 for 5 seeds (mini trial pack). 50 seeds are granted free on signup.

Also useful standalone

The reel pipeline is the headline, but every generation primitive is callable on its own — handy for ad-hoc creative tasks, not just full reels:

• generate_image — Gemini Imagen, 10 seeds. Workshop the prompt for free first via suggest_image_prompt, then generate. Returns a URL.
• generate_music — ElevenLabs Music, 10 seeds. Workshop via suggest_music_prompt (free), then generate. Returns a URL.
• generate_voiceover — ElevenLabs Voice, 10 seeds per batch. Browse the curated voice catalog (free) via list_voices, then generate from a script.
• search_visual_library / get_music_library — search the existing royalty-free library before generating. FREE. Matches at score ≥ 40 generally beat fresh AI generation.

Generated assets persist to your asset library, so they're reusable across future reels and discoverable on later searches.

Manual install (without the plugin)

If you only want the MCP and don't want the skills:

claude mcp add --transport http poppify https://poppify.ai/mcp

You'll get the same tool surface, but Claude won't have the pre-loaded knowledge about when to call which tool or how to verify the finished video.

Updates

The plugin uses semantic versioning. To get updates:

/plugin marketplace update poppify

Skill content evolves as the MCP surface evolves — we publish new versions when a tool surface changes meaningfully.

Support

• Bug reports / feature requests: file via submit_feedback({ apiKey, ... }) from inside any Claude session — the feedback flows directly to the Poppify team's triage queue.
• GitHub Issues: https://github.com/Poppify/poppify-claude-plugin/issues
• Web: https://poppify.ai

License

MIT — see LICENSE.