personal-brand-mcp
Provides positioning frameworks, bio audits, content pillars, and platform strategies to help creators build an audience that buys, not just watches.
README
Personal Brand MCP
Positioning, bios, content pillars, platform strategy — the frameworks for building an audience that buys, not just watches.
Disclaimer. Structured positioning frameworks from documented practice. Growth varies with consistency, proof quality, and niche.
Why This Exists
Every creator's AI assistant gets asked the same four questions: who is my content for, what should my bio say, what should I post, and which platform matters. Most agents answer with vibes. This MCP answers with frameworks and audits — and it refuses to let positioning outrun proof.
The house rule: positioning without receipts is a costume.
7 Tools
| Tool | What it returns |
|---|---|
get_positioning_framework |
The niche statement formula (WHO x OUTCOME x HOW x RECEIPT), 4 checks, proof inventory, moat check |
audit_bio |
PASS/NEEDS WORK per platform: char limits, hype titles, title-first openers, missing outcome |
get_bio_rules |
Bio architecture per platform (tiktok, instagram, linkedin, x, youtube) |
get_content_pillars |
The 4-pillar system: receipts ~30%, method ~40%, story ~20%, conversion ~10% |
get_platform_strategy |
Each platform's strategic role, conversion path, cadence floor, watch-out |
interpret_growth_signal |
What your growth pattern means (high views/flat followers, high DMs/low sales...) and the fix |
get_full_pack |
Everything in one payload |
Install
npx personal-brand-mcp # once published to npm
# or from source:
git clone https://github.com/closermethod/personal-brand-mcp && cd personal-brand-mcp && npm i && npm run build && node dist/main.js
Claude Desktop config:
{ "mcpServers": { "personal-brand": { "command": "npx", "args": ["personal-brand-mcp"] } } }
The Family
Get positioned (this one) → get seen (content-hooks-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales, reverse-engineered for creators.
License: MIT
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