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meta-mcp

Full-coverage MCP server for Instagram Graph API (v25.0), Threads API, and Meta platform management.

When to Use

Tell your AI assistant things like:

• "Post a photo to Instagram" — publish photos, videos, reels, stories, and carousels
• "Publish a text post on Threads" — text posts with polls, GIFs, link attachments, and topic tags
• "Get my Instagram follower count and insights" — account and post-level analytics
• "Schedule a carousel post" — multi-image albums on Instagram (2-10) or Threads (2-20)
• "Reply to comments on my latest post" — read and respond to comments on both platforms
• "Cross-post to Instagram and Threads" — use the built-in content_publish prompt
• "Get analytics for my Threads account" — views, likes, replies, reposts, quotes, clicks
• "Manage Instagram DMs" — list conversations, read messages, send replies

AI Agent Integration: See llms.txt for a machine-readable summary, or copy templates/CLAUDE.md / templates/AGENTS.md into your project for automatic MCP discovery.

Features

• 57 tools across Instagram (33), Threads (18), and Meta platform (6)
• Instagram: Publish photos/videos/reels/stories/carousels with alt text, manage comments, view insights, search hashtags, handle DMs, manage collaboration invites
• Threads: Publish text/images/videos/carousels with polls, GIFs, topic tags, link attachments, alt text, spoiler flags; manage replies; search posts; view insights; delete posts
• Meta: Token exchange/refresh/debug, webhook management
• 2 resources: Instagram profile, Threads profile
• 2 prompts: Cross-platform content publishing, analytics report
• Rate limit tracking via x-app-usage header

What's New in v2.0.0

• Graph API v25.0: Upgraded from v21.0 (expired Sep 2025) to v25.0 (current)
• Fixed deprecated metrics: impressions, video_views, engagement replaced with views, reach, saved, shares
• Threads polls: Create posts with interactive poll attachments
• Threads GIFs: Attach GIFs from GIPHY or Tenor
• Threads topic tags: Categorize posts with topic tags
• Threads link attachments: Attach URL preview cards to text posts
• Threads post search: Search public posts by keyword or topic tag
• Threads post deletion: Delete posts (rate limited to 100/day)
• Threads publishing limit: Check remaining quota
• Threads quote posts: Quote other posts by ID
• Threads spoiler flag: Mark content as spoiler
• Threads alt text: Add accessibility descriptions to all media types
• Threads new reply controls: parent_post_author_only and followers_only options
• Instagram alt text: Support for photo, reel, and carousel items
• Instagram collaboration invites: Query and respond to collab invites
• Updated insights metrics: New clicks, reposts, reels_skip_rate metrics

Account Requirements

Platform	Account Type	Notes
Instagram	Business or Creator account	Personal accounts cannot use the Graph API. Free to switch in Instagram settings
Threads	Any account	All Threads accounts can use the API (Instagram account link no longer required since Sep 2025)
Meta (token/webhook tools)	Meta Developer App	Create at developers.facebook.com

Installation

npx (Recommended)

{
  "mcpServers": {
    "meta": {
      "command": "npx",
      "args": ["-y", "@mikusnuz/meta-mcp"],
      "env": {
        "INSTAGRAM_ACCESS_TOKEN": "your_ig_token",
        "INSTAGRAM_USER_ID": "your_ig_user_id",
        "THREADS_ACCESS_TOKEN": "your_threads_token",
        "THREADS_USER_ID": "your_threads_user_id"
      }
    }
  }
}

Manual

git clone https://github.com/mikusnuz/meta-mcp.git
cd meta-mcp
npm install
npm run build

{
  "mcpServers": {
    "meta": {
      "command": "node",
      "args": ["/path/to/meta-mcp/dist/index.js"],
      "env": {
        "INSTAGRAM_ACCESS_TOKEN": "your_ig_token",
        "INSTAGRAM_USER_ID": "your_ig_user_id",
        "THREADS_ACCESS_TOKEN": "your_threads_token",
        "THREADS_USER_ID": "your_threads_user_id"
      }
    }
  }
}

Environment Variables

Variable	Required	Description
INSTAGRAM_ACCESS_TOKEN	For Instagram	Instagram Graph API access token
INSTAGRAM_USER_ID	For Instagram	Instagram Business/Creator account ID
THREADS_ACCESS_TOKEN	For Threads	Threads API access token
THREADS_USER_ID	For Threads	Threads user ID
META_APP_ID	For token/webhook tools	Meta App ID
META_APP_SECRET	For token/webhook tools	Meta App Secret

You only need to set the variables for the platforms you use. For example, if you only use Threads, just set THREADS_ACCESS_TOKEN and THREADS_USER_ID.

Tools

Meta Platform (6)

Tool	Description
meta_exchange_token	Exchange short-lived token for long-lived token (~60 days)
meta_refresh_token	Refresh a long-lived token before expiration
meta_debug_token	Inspect token validity, expiration, and scopes
meta_get_app_info	Get Meta App information
meta_subscribe_webhook	Subscribe to webhook notifications
meta_get_webhook_subscriptions	List current webhook subscriptions

Instagram — Publishing (6)

Tool	Description
ig_publish_photo	Publish a photo post (supports alt_text)
ig_publish_video	Publish a video post
ig_publish_carousel	Publish a carousel/album (2-10 items, supports alt_text per item)
ig_publish_reel	Publish a Reel (supports alt_text)
ig_publish_story	Publish a Story (24hr)
ig_get_container_status	Check media container processing status

Instagram — Media (5)

Tool	Description
ig_get_media_list	List published media
ig_get_media	Get media details
ig_delete_media	Delete a media post
ig_get_media_insights	Get media analytics (views, reach, saved, shares)
ig_toggle_comments	Enable/disable comments on a post

Instagram — Comments (7)

Tool	Description
ig_get_comments	Get comments on a post
ig_get_comment	Get comment details
ig_post_comment	Post a comment
ig_get_replies	Get replies to a comment
ig_reply_to_comment	Reply to a comment
ig_hide_comment	Hide/unhide a comment
ig_delete_comment	Delete a comment

Instagram — Profile & Insights (5)

Tool	Description
ig_get_profile	Get account profile info
ig_get_account_insights	Get account-level analytics (views, reach, follower_count)
ig_business_discovery	Look up another business account
ig_get_collaboration_invites	Get pending collaboration invites
ig_respond_collaboration_invite	Accept or decline collaboration invites

Instagram — Hashtags (4)

Tool	Description
ig_search_hashtag	Search hashtag by name
ig_get_hashtag	Get hashtag info
ig_get_hashtag_recent	Get recent media for a hashtag
ig_get_hashtag_top	Get top media for a hashtag

Instagram — Mentions & Tags (2)

Tool	Description
ig_get_mentioned_comments	Get comments mentioning you
ig_get_tagged_media	Get media you're tagged in

Instagram — Messaging (4)

Tool	Description
ig_get_conversations	List DM conversations
ig_get_messages	Get messages in a conversation
ig_send_message	Send a DM
ig_get_message	Get message details

Threads — Publishing (7)

Tool	Description
threads_publish_text	Publish a text post (supports polls, GIFs, link attachments, topic tags, quote posts, spoiler flag)
threads_publish_image	Publish an image post (supports alt_text, topic tags, spoiler flag)
threads_publish_video	Publish a video post (supports alt_text, topic tags, spoiler flag)
threads_publish_carousel	Publish a carousel (2-20 items, supports alt_text per item)
threads_delete_post	Delete a post (max 100/day)
threads_get_container_status	Check container processing status
threads_get_publishing_limit	Check remaining publishing quota (250 posts/day)

Threads — Media & Search (3)

Tool	Description
threads_get_posts	List published posts (includes topic_tag, poll, GIF fields)
threads_get_post	Get post details
threads_search_posts	Search public posts by keyword or topic tag

Threads — Replies (4)

Tool	Description
threads_get_replies	Get replies to a post
threads_reply	Reply to a post (supports image/video attachments)
threads_hide_reply	Hide a reply
threads_unhide_reply	Unhide a reply

Threads — Profile (2)

Tool	Description
threads_get_profile	Get Threads profile info (includes is_verified)
threads_get_user_threads	List user's threads

Threads — Insights (2)

Tool	Description
threads_get_post_insights	Get post analytics (views, likes, replies, reposts, quotes, clicks)
threads_get_user_insights	Get account-level analytics

Resources

Resource URI	Description
instagram://profile	Instagram account profile data
threads://profile	Threads account profile data (includes is_verified)

Prompts

Prompt	Description
content_publish	Cross-post content to Instagram and Threads
analytics_report	Generate combined analytics report

Setup Guide

Step 1: Create a Meta Developer App

All platforms (Instagram, Threads) require a Meta Developer App.

1. Go to developers.facebook.com and log in
2. Click "My Apps" → "Create App"
3. Select "Other" → "Business" (or "None" for personal use)
4. Enter an app name and create

Your META_APP_ID and META_APP_SECRET are in App Settings → Basic.

Step 2: Instagram Setup

Requires an Instagram Business or Creator account. Switch for free in Instagram app → Settings → Account type.

1. In your Meta App, go to "Add Products" → add "Instagram Graph API"
2. Go to "Instagram Graph API" → "Settings" and connect your Instagram Business account via a Facebook Page
3. Open the Graph API Explorer
   • Select your app
   • Add permissions: instagram_basic, instagram_content_publish, instagram_manage_comments, instagram_manage_insights, instagram_manage_contents, pages_show_list, pages_read_engagement
   • Click "Generate Access Token" and authorize
4. The generated token is short-lived (~1 hour). Exchange it for a long-lived token (~60 days):

   GET https://graph.facebook.com/v25.0/oauth/access_token
     ?grant_type=fb_exchange_token
     &client_id=YOUR_APP_ID
     &client_secret=YOUR_APP_SECRET
     &fb_exchange_token=SHORT_LIVED_TOKEN
   

   Or use the meta_exchange_token tool after setup.
5. Get your Instagram User ID — call this with your token:

   GET https://graph.facebook.com/v25.0/me/accounts?access_token=YOUR_TOKEN
   

   This returns your Facebook Pages. For each page, get the linked Instagram account:

   GET https://graph.facebook.com/v25.0/{page-id}?fields=instagram_business_account&access_token=YOUR_TOKEN
   

   The instagram_business_account.id is your INSTAGRAM_USER_ID (a numeric ID like 17841400123456789).

Step 3: Threads Setup

Works with any Threads account (personal or business). Instagram account link is no longer required since September 2025.

1. In your Meta App, go to "Add Products" → add "Threads API"
2. Go to "Threads API" → "Settings":
   • Add your Threads account as a Threads Tester under "Roles"
   • Accept the invitation in the Threads app: Settings → Account → Website permissions → Invites
3. Generate an authorization URL:

   https://threads.net/oauth/authorize
     ?client_id=YOUR_APP_ID
     &redirect_uri=YOUR_REDIRECT_URI
     &scope=threads_basic,threads_content_publish,threads_manage_insights,threads_manage_replies,threads_read_replies
     &response_type=code
   

   • For local testing, use https://localhost/ as redirect URI (configure in App Settings → Threads API → Redirect URIs)
4. After authorization, exchange the code for an access token:

   POST https://graph.threads.net/oauth/access_token
   Content-Type: application/x-www-form-urlencoded
   
   client_id=YOUR_APP_ID
   &client_secret=YOUR_APP_SECRET
   &grant_type=authorization_code
   &redirect_uri=YOUR_REDIRECT_URI
   &code=AUTHORIZATION_CODE
   

5. Exchange for a long-lived token (~60 days):

   GET https://graph.threads.net/access_token
     ?grant_type=th_exchange_token
     &client_secret=YOUR_APP_SECRET
     &access_token=SHORT_LIVED_TOKEN
   

6. Get your Threads User ID — call this with your token:

   GET https://graph.threads.net/v1.0/me?fields=id,username&access_token=YOUR_TOKEN
   

   The id field is your THREADS_USER_ID (a numeric ID like 1234567890).

Step 4: Configure Environment Variables

Set only the variables for the platforms you use:

# Instagram (requires Business/Creator account)
INSTAGRAM_ACCESS_TOKEN=EAAxxxxxxx...     # Long-lived token from Step 2
INSTAGRAM_USER_ID=17841400123456789      # Numeric ID from Step 2.5

# Threads (any account)
THREADS_ACCESS_TOKEN=THQWxxxxxxx...      # Long-lived token from Step 3
THREADS_USER_ID=1234567890               # Numeric ID from Step 3.6

# Meta App (for token management & webhooks)
META_APP_ID=123456789012345              # From App Settings → Basic
META_APP_SECRET=abcdef0123456789abcdef   # From App Settings → Basic

Token Renewal

Access tokens expire after ~60 days. Refresh before expiration:

• Instagram: Use meta_exchange_token with the current valid token
• Threads: Use meta_refresh_token or call:

  GET https://graph.threads.net/refresh_access_token
    ?grant_type=th_refresh_token
    &access_token=CURRENT_LONG_LIVED_TOKEN
  

You can check token status anytime with meta_debug_token.

Deprecated Metrics (v22.0+)

The following Instagram metrics were deprecated in Graph API v22.0 (January 2025) and removed for all versions on April 21, 2025:

Deprecated Metric	Replacement
impressions	views
video_views	views
plays	views
clips_replays_count	views
engagement	saves + shares + likes + comments
email_contacts	Removed (no replacement)
phone_call_clicks	Removed (no replacement)
text_message_clicks	Removed (no replacement)
get_directions_clicks	Removed (no replacement)
website_clicks	Removed (no replacement)
profile_views	Removed (no replacement)

License

MIT