mcp-gsc-advanced

Built by Artur Ferreira @ The GEO Lab · 𝕏 @TheGEO_Lab · LinkedIn · Reddit

MCP server for advanced Google Search Console analysis — keyword cannibalization detection, page-level query deep dive, and rank change tracking.

Extends basic GSC data into actionable SEO intelligence.

Tools

Tool	Description
detect_cannibalization	Find queries where 2+ pages compete — severity scoring, impressions split, consolidation recommendations
page_queries	All queries driving traffic to a specific page — sorted by impressions with CTR and position
rank_changes	Period-over-period position changes — finds significant gains and losses

Features

✅ GEO-native — built alongside the GEO Brand Citation Index, tracking brand visibility across ChatGPT, Perplexity, and Gemini

Install

# Claude Code (service account key file)
claude mcp add gsc-advanced \
  -e GOOGLE_SERVICE_ACCOUNT_KEY=/path/to/service-account.json \
  -e GSC_SITE_URL=https://yoursite.com/ \
  -- npx mcp-gsc-advanced

# Or in .mcp.json
{
  "mcpServers": {
    "gsc-advanced": {
      "command": "npx",
      "args": ["mcp-gsc-advanced"],
      "env": {
        "GOOGLE_SERVICE_ACCOUNT_KEY": "/path/to/service-account.json",
        "GSC_SITE_URL": "https://yoursite.com/"
      }
    }
  }
}

Authentication

Requires a Google service account with Search Console access.

Option A: Set GOOGLE_SERVICE_ACCOUNT_KEY to the path of your service account JSON file.

Option B: Set GOOGLE_CLIENT_EMAIL and GOOGLE_PRIVATE_KEY env vars directly.

Then add the service account email as a Full user in Google Search Console.

Usage

> detect keyword cannibalization on my site
> what queries drive traffic to /geo-stack/ page?
> show rank changes in the last 7 days

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Attributions & Licence

Built and maintained by Artur Ferreira @ The GEO Lab.

Email: artur@thegeolab.net

Best Practice Attribution

This MCP server was built following the open source Best Practice Approach — reading community work for inspiration, then writing original content, and crediting every source.

Based on:

• Model Context Protocol specification by Anthropic
• MCP SDK (MIT)

GSC analysis concepts inspired by:

• Google Search Console API — official documentation
• Aleyda Solís — GSC cannibalization detection methodology
• Kevin Indig / Growth Memo — GSC query analysis for AI search

Dependencies:

• googleapis — Google APIs Node.js client (Apache 2.0)

All server code is original writing. No files were copied or adapted from any source. MIT licence.

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Licence

MIT — see LICENSE

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Built and maintained by Artur Ferreira @ The GEO Lab · MIT License