Google Ads MCP Server (Fork with Write Tools)

Fork of googleads/google-ads-mcp with 6 additional write tools for managing campaigns directly from your AI assistant.

This repo contains the source code for running a local MCP server that interacts with the Google Ads API.

Tools

The server uses the Google Ads API to provide several Tools for use with LLMs.

Read tools (from upstream)

• search: Retrieves information about the Google Ads account via GAQL queries.
• list_accessible_customers: Returns IDs of customers directly accessible by the user authenticating the call.

Write tools (added in this fork)

• add_negative_keywords: Adds negative keywords to a campaign (BROAD, PHRASE, or EXACT match).
• update_campaign_status: Pauses or enables a campaign.
• update_campaign_budget: Changes the daily budget for a campaign (in account currency, e.g. 50.00 for $50).
• update_bidding_strategy: Changes bid strategy (TARGET_CPA, TARGET_ROAS, MAXIMIZE_CONVERSIONS, MAXIMIZE_CONVERSION_VALUE) with optional target value.
• update_ad_group_status: Pauses or enables an ad group.
• update_ad_status: Pauses or enables an ad.

Notes

1. The MCP Server will expose your data to the Agent or LLM that you connect to it.
2. If you have technical isses, please use the GitHub issue tracker.
3. To help us collect usage data, you will notice an extra header has been added to your API calls, this data is used to improve the product.

Setup instructions

Setup involves the following steps:

1. Configure Python.
2. Configure Developer Token.
3. Enable APIs in your project
4. Configure Credentials.
5. Configure Gemini.

Configure Python

Install pipx.

Configure Developer Token

Follow the instructions for Obtaining a Developer Token.

Record 'YOUR_DEVELOPER_TOKEN', you will need this for the the 'Configure Gemini' step below

Enable APIs in your project

Follow the instructions to enable the following APIs in your Google Cloud project:

• Google Ads API

Configure Credentials

Option 1: Configure credentials using Application Default Credentials

Configure your Application Default Credentials (ADC). Make sure the credentials are for a user with access to your Google Ads accounts or properties.

Credentials must include the Google Ads API scope:

https://www.googleapis.com/auth/adwords

Check out Manage OAuth Clients for how to create an OAuth client.

Here are some sample gcloud commands you might find useful:

• Set up ADC using user credentials and an OAuth desktop or web client after downloading the client JSON to YOUR_CLIENT_JSON_FILE.

  gcloud auth application-default login \
    --scopes https://www.googleapis.com/auth/adwords,https://www.googleapis.com/auth/cloud-platform \
    --client-id-file=YOUR_CLIENT_JSON_FILE
  

• Set up ADC using service account impersonation.

  gcloud auth application-default login \
    --impersonate-service-account=SERVICE_ACCOUNT_EMAIL \
    --scopes=https://www.googleapis.com/auth/adwords,https://www.googleapis.com/auth/cloud-platform
  

When the gcloud auth application-default command completes, copy the PATH_TO_CREDENTIALS_JSON file location printed to the console in the following message. You will need this for a later step!

Credentials saved to file: [PATH_TO_CREDENTIALS_JSON]

Option 2: Configure credentials using the Google Ads API Python client library.

Follow the instructions to setup and configure the Google Ads API Python client library

If you have already done this and have a working google-ads.yaml , you can reuse this file!

In the utils.py file, change get_googleads_client() to use the load_from_storage() method.

Configure Gemini

1. Install Gemini CLI or Gemini Code Assist

2. Create or edit the file at ~/.gemini/settings.json, adding your server to the mcpServers list.

• Option 1: the Application Default Credentials method

  Replace PATH_TO_CREDENTIALS_JSON with the path you copied in the previous step.

  We also recommend that you add a GOOGLE_CLOUD_PROJECT attribute to the env object. Replace YOUR_PROJECT_ID in the following example with the project ID of your Google Cloud project.

  {
    "mcpServers": {
      "google-ads-mcp": {
        "command": "pipx",
        "args": [
          "run",
          "--spec",
          "git+https://github.com/googleads/google-ads-mcp.git",
          "google-ads-mcp"
        ],
        "env": {
          "GOOGLE_APPLICATION_CREDENTIALS": "PATH_TO_CREDENTIALS_JSON",
          "GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID",
          "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_DEVELOPER_TOKEN"
        }
      }
    }
  }
  

• Option 2: the Python client library method

  {
    "mcpServers": {
      "google-ads-mcp": {
        "command": "pipx",
        "args": [
          "run",
          "--spec",
          "git+https://github.com/googleads/google-ads-mcp.git",
          "google-ads-mcp"
        ],
        "env": {
          "GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID",
          "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_DEVELOPER_TOKEN"
        }
      }
    }
  }
  

Login Customer Id

If your access to the customer account is through a manager account, you will need to add the customer ID of the manager account to the settings file.

See here for details.

The final file will look like this:

{
  "mcpServers": {
    "google-ads-mcp": {
      "command": "pipx",
      "args": [
        "run",
        "--spec",
        "git+https://github.com/googleads/google-ads-mcp.git",
        "google-ads-mcp"
      ],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "PATH_TO_CREDENTIALS_JSON",
        "GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_DEVELOPER_TOKEN",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_MANAGER_CUSTOMER_ID"
      }
    }
  }
}

Try it out

Launch Gemini Code Assist or Gemini CLI and type /mcp. You should see google-ads-mcp listed in the results.

Here are some sample prompts to get you started:

• Ask what the server can do:

  what can the ads-mcp server do?
  

• Ask about customers:

  what customers do I have access to?
  

• Ask about campaigns

  How many active campaigns do I have?
  

  How is my campaign performance this week?
  

Note about Customer ID

Your agent will need and ask for a customer id for most prompts. If you are moving between multiple customers, including the customer ID in the prompt may be simpler.

How many active campaigns do I have for customer id 1234567890

Contributing

Contributions welcome! See the Contributing Guide.