Gizmo Analytics

Gizmo Analytics

Privacy friendly, cookieless web analytics built MCP-first. "Add analytics to my Next.js app" → an AI agent runs the setup_analytics_for_site tool, picks the right install snippet, edits your layout file, and verifies the script is loading. OAuth onboarding, no API keys to paste.

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README

gizmoanalytics-mcp

<img src="https://gizmoanalytics.io/logo.png" alt="Gizmo Analytics" width="96" height="96" align="right" />

The MCP server for Gizmo Analytics — cookieless web analytics with a 28-tool MCP surface (install workflows like setup_analytics_for_site and verify_install, analyst-grade compositions like summarize_all_sites and explain_traffic_change, plus filterable query primitives across every dimension).

The server is hosted at https://gizmoanalytics.io/mcp. This repo is the public ownership marker + documentation (README, tool inventory, license) for the MCP catalogs (MCP Registry, Smithery, Glama, MCP.so). There's nothing to install or run locally — point your IDE at the hosted endpoint and you're done.

Demo: install Gizmo in your Next.js app from a chat prompt

Fleet dashboard

Per-site dashboard

Connect

Auto-discovery (Cursor, Claude Desktop, Windsurf, …)

In your IDE's MCP settings, add a new server with URL:

https://gizmoanalytics.io/mcp

The IDE will discover the auth server via RFC 9728 metadata, open a browser tab for OAuth consent, and store the resulting token. No API keys to paste, no config files to edit.

Manual config

If your IDE doesn't yet support OAuth-aware MCP discovery, paste this into your client's MCP config file (Claude Desktop, etc.):

{
  "mcpServers": {
    "gizmoanalytics": {
      "url": "https://gizmoanalytics.io/mcp",
      "headers": {
        "Authorization": "Bearer ak_admin_<your-admin-key>"
      }
    }
  }
}

Get an admin key at https://gizmoanalytics.io/dashboard/keys.

What you can ask

"Why did traffic drop yesterday?"
"Which of my sites is growing fastest?"
"Add foo.com to Gizmo and install the tracker"
"Track signup events on this button"
"Top pages from Germany last quarter"

Tools

  • Install workflow (the wedge — call this first for any install ask): setup_analytics_for_site bundles site creation + framework- aware snippet + paste-target file path + next-action plan into one call. verify_install confirms the script is loading by fetching the homepage.
  • Other setup: create_site, get_install_snippet, get_event_tracking_snippet, get_badge_snippet, add_site_tags, goals + funnels.
  • Workflows (high-level questions): summarize_all_sites, rank_sites_by_growth, identify_dead_sites, detect_anomalies, explain_traffic_change.
  • Query primitives: get_workspace_overview, get_site_traffic, get_top_pages, get_top_referrers, get_breakdown (any of country / browser / device / channel / AI source / city / etc.), get_time_series, query_events, breakdown_by_property. All support stacked filters (country=US AND device=mobile) and custom date ranges.

See TOOLS.md for the full inventory with descriptions (auto-generated from the live tools/list endpoint).

Full docs: https://gizmoanalytics.io/mcp-analytics

License

MIT

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