ga4-mcp

An MCP server that gives Claude (or any MCP client) read-only access to a Google Analytics 4 property's reporting data — traffic overview, top pages, traffic sources, and custom conversion/engagement events.

Built for goldvalleysolutions.com, but works for any GA4 property.

Tools

• ga4_traffic_overview — sessions, active users, new users, engaged sessions, engagement rate for a date range.
• ga4_top_pages — top pages by views.
• ga4_traffic_sources — sessions broken down by channel (organic search, direct, referral, social, etc.).
• ga4_conversion_summary — counts for custom events (form_submission, cta_click, project_click, scroll_depth by default).
• ga4_run_report — flexible escape hatch: any GA4 dimensions + metrics combination.

All tools are read-only (no data is ever modified) and accept start_date/end_date as YYYY-MM-DD or GA4 relative keywords (today, 7daysAgo, 28daysAgo, etc.), plus a response_format of markdown or json.

One-time Google Cloud setup

1. Enable the API. In the Google Cloud Console, select (or create) a project, then go to "APIs & Services" > "Library", search for Google Analytics Data API, and click Enable.
2. Create a service account. "APIs & Services" > "Credentials" > "Create Credentials" > "Service account". Give it any name (e.g. ga4-mcp-reader). No project-level IAM role is needed — access is granted at the GA4 property level in step 4.
3. Create a JSON key. Open the new service account > "Keys" tab > "Add Key" > "Create new key" > JSON. This downloads a .json file — save it somewhere safe on your machine (not inside this repo; it's gitignored, but keep it outside the folder entirely to be safe, e.g. ~/.config/ga4-mcp/service-account.json).
4. Grant the service account access to GA4. In Google Analytics, go to Admin > Property Access Management (for the goldvalleysolutions.com property) > "+" > Add users. Paste in the service account's email address (looks like ga4-mcp-reader@your-project.iam.gserviceaccount.com, found on the service account's details page) and give it the Viewer role.
5. Find your GA4 Property ID. Admin > Property Settings. It's a number like 123456789 — not the same as the G-XXXXXXX measurement ID used in the site's tracking snippet.

Install & configure

python3 -m venv .venv
source .venv/bin/activate
pip install -r requirements.txt

cp .env.example .env
# then edit .env: set GOOGLE_APPLICATION_CREDENTIALS to the path from step 3,
# and GA4_PROPERTY_ID to the number from step 5

Run it / connect it to Claude

For local/stdio use (Claude Desktop, Claude Code, Cowork), add it as an MCP server pointing at:

python3 /absolute/path/to/ga4_mcp.py

with the environment variables from .env set in whatever config mechanism your client uses (Claude Desktop's claude_desktop_config.json env block, for example).

You can also run it directly to sanity-check it starts cleanly:

GOOGLE_APPLICATION_CREDENTIALS=/path/to/service-account.json GA4_PROPERTY_ID=123456789 python3 ga4_mcp.py

Security notes

• The service account only ever needs Viewer access — never grant it Editor/Admin on the GA4 property.
• Never commit the service account JSON key or .env file — both are already covered by .gitignore.
• All tools are read-only against the GA4 Data API; nothing in this server can modify your Analytics configuration or data.