Content Hooks MCP
Provides AI agents with structured short-form content mechanics including hooks, script structures, retention strategies, and CTAs, along with auditing tools to avoid common posting failures.
README
Content Hooks MCP
Short-form content mechanics for AI agents: hooks, script structures, retention, CTAs. The first 2 seconds decide the next 28.
Disclaimer. Structured content-mechanics frameworks from documented short-form practice. Platforms change; specificity and payoff don't.
Why This Exists
AI agents drafting short-form content default to the same failure: greeting openers, hype adjectives, three ideas per video, and four CTAs. This MCP gives the agent the mechanics that survive contact with the feed — and auditors that fail drafts before they cost a post.
The house rule everything here enforces: receipts over hype. A number you can screenshot beats any adjective.
7 Tools
| Tool | What it returns |
|---|---|
get_hook_mechanics |
10 hook styles as fill-in structures with why each works + failure mode |
audit_hook |
PASS/NEEDS WORK on a hook line: 2-second window, greetings, hype vs receipts, style detection |
get_script_structure |
Beat-by-beat timing for talking_head, voiceover_broll, tutorial, storytime, ugc_ad |
audit_script |
Full script audit: hook, spoken length, single-CTA law, zero-numbers check |
get_retention_mechanics |
Open loops, payoff scheduling, pattern breaks, specificity ladders, loop endings |
get_cta_rules |
CTA rules by goal (follow, comment seed, lead magnet, product, save/share) |
get_full_pack |
Everything in one payload for agent context |
Install
npx content-hooks-mcp # once published to npm
# or from source:
git clone https://github.com/closermethod/content-hooks-mcp && cd content-hooks-mcp && npm i && npm run build && node dist/main.js
Claude Desktop config:
{ "mcpServers": { "content-hooks": { "command": "npx", "args": ["content-hooks-mcp"] } } }
The Family
Get seen (this one) → get positioned (personal-brand-mcp) → get the reply (outbound-engine-mcp) → price the deal (creator-deals-mcp) → own the audience (newsletter-growth-mcp). Full catalog: MCP Hub
Built By
Elisabeth Hitz — 10+ years enterprise sales (Deel, Criteo, HBO), reverse-engineered for creators.
License: MIT
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